Southwest Michigan Eye Center is proud to offer our patients the comfort and convenience of our on-site Optical Department.
Our ABO-certified opticians meet standards of practice and training, and commit to ongoing education to help patients make important decisions on their eye wear to ensure that the eyeglasses or contact lenses correspond to their prescription. We welcome outside prescriptions, so if you’re considering new eyeglasses choose us for experience, dedication and excellence.
Our Battle Creek Optical Department is stocked with the latest and most fashionable eye wear, including frames, contacts, sunglasses, accessories and much more! We are happy to provide a wide variety of the highest quality eyewear at affordable prices. We invite patients to browse, compare prices and choose their favorite frame prior to their exam and then see one of our opticians with their new prescription for final selection. New lens options abound, so be sure to inquire which alternatives suit your lifestyle.
Southwest Michigan Eye Center accepts many vision insurance plans including Blue Cross Vision, VSP, Superior and Eye Med among others.
Check out our new products!
is a polarized sunglass lens that virtually eliminates the glare that reflects off roads, snow, water and sand. Xperio UV also absorbs the harmful rays that reflect off the back surface of their lenses, further protecting your eyes. In fact, Xperio UV lenses provide 50x more UV protection than going without any eyewear.
offers blue blocking glasses designed to selectively filter out harmful blue light while letting beneficial light pass through.
Would you rather have a custom fit, magnetic sun-clip in one of 24 polarized colors? Inquire about the new Chemistrie
is a Microwave-Activated Eye Hydrating Compress featuring the patented MediBeads® technology. Water molecules are continuously absorbed and stored from the air. When microwaved the water is released as clean, therapeutic, moist heat. We now offer this for sale in our office.
Need sunglasses to protect your eyes from sun-related damage? We can help you with both prescription and non-prescription eyewear.
Making care possible...today.
We’re pleased to offer our patients the CareCredit® card, North America’s leading patient payment program. CareCredit
helps you get the refractive or other ophthalmic procedures you want now*- without delaying- and lets you decide on a payment option that makes the most sense for you. You can also use CareCredit for eyeglasses, contacts or prescription and non-prescription sunglasses.
CareCredit is here to make it easier to help you manage your family’s out-of-pocket healthcare expenses. The CareCredit healthcare card can be used as often as you want at more than 150,000 enrolled healthcare practices for yourself, your family, even those other special family members- your pets.
CareCredit picks up where insurance leaves off. You can even use it for co-payments and deductibles.
* Subject to credit approval.
Southwest Michigan Eye Center offers a variety of sunglasses options including:
Come in today to see what style choice is best for you!
Another great option are Crizal lenses, which provides the most complete UV protection when paired with a UV-protective lens material.
Contact Lens Refill Orders
Southwest Michigan Eye Center offers a complete line of contact lenses, from soft daily wear & disposable, to gas permeable, toric and bifocal contacts. We are confident that you will find almost any type of contact lens to meet your needs, all at very affordable prices.
“The service at SW Michigan Eye Center is the greatest, the staff greets with smiles and take great care of me when I visit. Dr. Waterbury has been my Doctor for quite some time. I trust and believe in his decisions with my examinations. My vision is very important and it’s good to have someone recommend and give you the up most care. I would like to thank all the staff for their kindness and contacting me when my appointments are due.” ─ Gloria J.
“I would like to thank Southwest Michigan Eye Center for making my eye surgery easier. I recently had to have eye surgery and was referred to them, where I met some of the most warm and caring staff. They immediately put me at ease with their easy banter and humor. A special thank you to Roxanne for keeping me informed and handling any of my questions with a smile, and to Dr. Stout who talked to me throughout the whole procedure keeping me calm and feeling safe!” ─ Jill S.
“I wanted to be sure to thank all of you for the excellent and prompt care I have received over the past weeks. When your eyes don’t work as they should it is a little frightening. I am thankful that I had a place to go where I could be treated with kindness as well as highly knowledgeable care givers. May God bless each of you.” ─ Lisa B.
“Dr. Colquhoun helped me get my sight back and I am grateful to him for helping me through some rough days in 2008. Southwest Michigan Eye Center is a great place to get quality eye wear that is state of the art and the customer service from Dr. Colquhoun and staff that is the best in the Cereal City.” ─ David D.
“Thank you to the staff and Dr. Vander Plas of SW MI Eye Center for the prompt and expeditious way of accommodating and examining me on this worrisome flashing lights. Such caring and excellent service is highly appreciated.” ─ Leni M.
“I went on a cruise and snorkeled for the first time without the worry of losing a contact! Keep up the great work and don’t lose the caring attitude that ALL of your staff and doctors exhibit!” ─ Janice K.
“I am an artist and enjoy rendering what I see. I’ve been wearing glasses for fifty years and never more than reaching distance from them. The past three years I noticed my right eye was seeing three images and progressively getting worse, then blurry. I decided it was time for a change and what a change. I came to SW Michigan Eye Center where I was greeted by a wonderful staff. I was seen, no pun intended, by Dr. Sray who determined the cataract I had was worthy of removal.” ─ Brian W.
“Dear Dr. Stout and staff: You all have been treating me for a number of years and recently with the Cataract surgery. What a change in my sight since and I want to thank all of you for the attention and care you have given me. Your talents and care do make a difference in people’s lives, so keep up your efforts and spirits.” ─ Jim S.
“Dr. Stout and Staff, I want to take the opportunity to thank you for your care of Steve for his eye surgery. Having a special needs patient like Steve can take more time and effort but all of you pitch in each time we visit. No doubt you care for all your patients the same but I feel the little extras when I am in your office. Roxanne was so patient getting the measurements and all the nurses and girls at the front desk have smiles that make it so good to be a patient. We are blessed …” ─ Kristina
"Many thanks to the doctors and support staff of nurses, aides and office personnel at Southwest Michigan Eye Center. The people working there are very personable and pleasant to deal with. From the check-in girl right on through the testing, billing and check-out personnel, they and the doctors are top notch and take care of your eye problems in a very pleasant, professional manner. Thank you all and keep up the great work." Jerry S.