Providing Excellence in Vision Care to Southwest Michigan


Serving Battle Creek & The Surrounding Areas


The Clear Choice in Optical Care

Southwest Michigan Eye Center is proud to offer our patients the comfort and convenience of our on-site Optical Department.

Our ABO-certified opticians meet standards of practice and training, and commit to ongoing education to help patients make important decisions on their eye wear to ensure that the eyeglasses or contact lenses correspond to their prescription. We welcome outside prescriptions, so if you’re considering new eyeglasses choose us for experience, dedication and excellence.

Our Battle Creek Optical Department is stocked with the latest and most fashionable eye wear, including frames, contacts, sunglasses, accessories and much more! We are happy to provide a wide variety of the highest quality eyewear at affordable prices. We invite patients to browse, compare prices and choose their favorite frame prior to their exam and then see one of our opticians with their new prescription for final selection. New lens options abound, so be sure to inquire which alternatives suit your lifestyle.

Southwest Michigan Eye Center accepts many vision insurance plans including Blue Cross Vision, VSP, Superior and Eye Med among others.

Check out our new products!

Xperio UV is a polarized sunglass lens that virtually eliminates the glare that reflects off roads, snow, water and sand. Xperio UV also absorbs the harmful rays that reflect off the back surface of their lenses, further protecting your eyes. In fact, Xperio UV lenses provide 50x more UV protection than going without any eyewear.

Crizal Prevencia offers blue blocking glasses designed to selectively filter out harmful blue light while letting beneficial light pass through.

Would you rather have a custom fit, magnetic sun-clip in one of 24 polarized colors? Inquire about the new Chemistrie magnetic clips.

Bruder is a Microwave-Activated Eye Hydrating Compress featuring the patented MediBeads® technology. Water molecules are continuously absorbed and stored from the air. When microwaved the water is released as clean, therapeutic, moist heat. We now offer this for sale in our office.

Need sunglasses to protect your eyes from sun-related damage? We can help you with both prescription and non-prescription eyewear.

Making care

We Accept CareCredit

We’re pleased to offer our patients the CareCredit® card, North America’s leading patient payment program. CareCredit helps you get the refractive or other ophthalmic procedures you want now*- without delaying- and lets you decide on a payment option that makes the most sense for you. You can also use CareCredit for eyeglasses, contacts or prescription and non-prescription sunglasses.

CareCredit is here to make it easier to help you manage your family’s out-of-pocket healthcare expenses. The CareCredit healthcare card can be used as often as you want at more than 150,000 enrolled healthcare practices for yourself, your family, even those other special family members- your pets.

CareCredit picks up where insurance leaves off. You can even use it for co-payments and deductibles.

* Subject to credit approval.
Apply for CareCredit


Southwest Michigan Eye Center offers a variety of sunglasses options including:

Come in today to see what style choice is best for you!

Another great option are Crizal lenses, which provides the most complete UV protection when paired with a UV-protective lens material.

Contact Lens Refill Orders

Southwest Michigan Eye Center offers a complete line of contact lenses, from soft daily wear & disposable, to gas permeable, toric and bifocal contacts. We are confident that you will find almost any type of contact lens to meet your needs, all at very affordable prices.

Current contact lens patients can e-mail or request through your patient portal.

If you have questions, please call 800-274-6699.

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