Contact Us
Southwest Michigan Eye Center
3600 Capital Avenue S.W., Suite 203
Battle Creek, Michigan 49015
Ph / 800-274-6699
Fx / 269-979-6381
Battle Creek Optical Department
The Clear Choice in Optical Care
Southwest Michigan Eye Center is proud to offer our patients the comfort and convenience of our very own on-site Optical Department.
Our Battle Creek Optical Department is stocked with the latest and most fashionable eye wear, including frames, contacts, accessories and much more! We are happy to provide a wide variety of the highest quality eye wear at affordable prices. Consider CareCredit to get the vision care you want and need with convenient monthly payment plans. We invite patients to browse, compare prices, and choose their favorite frame prior to their exam and then see one of our Opticians with their new prescription for final selection.
Southwest Michigan Eye Center is fortunate to have a knowledgeable and dedicated optical staff with over 47 years of combined experience. Is there anything we can help you with? Please don't hesitate to ask!
If you're looking for a new pair of eyeglasses choose experience, dedication and excellence. Choose Southwest Michigan Eye Center for all of your optical needs!
Crizal No-Glare Lenses
Watch the video to see how Crizal No-Glare lenses are safer and more comfortable for vision while driving at night, have fewer reflections for a more attractive look, and offer reduced eye fatigue and headaches caused by extended screen viewing.
Contact Lens Refill Orders
Southwest Michigan Eye Center offers a complete line of contact lenses, from soft daily wear & disposable, to gas permeable, toric and bifocal contacts. We are confident that you will find almost any type of contact lens to meet your needs, all at very affordable prices.
In an effort to offer more convenient and time-saving services for our current contact lens patients, Southwest Michigan Eye Center now offers contact lens re-fill orders on-line via our website.
VISAV Pod Readers are HERE!
Southwest Michigan Eye Center is the first in Michigan to have these amazing reading glasses! Available in six colors: Blue, Copper, Gold, Gray, Purple, and Red. These self-contained readers feature a reversible chassis on which the temples twist to cover and protect these lean lenses. Memory plastic keeps them holding their shape, and make for a comfortable wear time and time again. Available in powers from +100 to +300. Stop in and pick up a pair for yourself and as a gift for someone on your list.
Sunglasses
Southwest Michigan Eye Center offers a variety of sunglass options including Carerra, Rudy Project, L'Amy, Nike, and more. Click on the name to see possible style choices.
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CareCredit for Vision
We’re pleased to offer our patients the CareCredit® card, North America's leading patient payment program. CareCredit lets you begin your procedure immediately — then pay for it over time with low monthly payments that fit easily into your monthly budget. Now you don’t have to save up for years to finally get the vision you’ve always wanted.Your healthcare credit card
CareCredit is the credit card exclusively for healthcare services. CareCredit offers low monthly payment plans for healthcare procedures not commonly covered by insurance, including LASIK.
Learn more by visiting CareCredit.com or contacting our office. Ready to apply?

If you have questions, please call 800-274-6699 Ext. 1036.